Don’t miss out on our Hot Deals for the cold weather conditions. With an extra 10% off our already heavily discounted footwear, now’s the time to treat yourself while stocks last! Offer expires midnight Monday 25th Octobe 2010.
With Halloween, Bon Fire night and then Christmas on its way, we’ve put together a hotter offer to keep you cosy through the cold weather conditions.
Simply type FFW10 into the coupon box at the checkout for the your extra discount!
So whether you’re looking for a new pair of boots for walking the dog or some rugged outdoor trainers that you won’t mind getting muddy, you can enjoy an Extra 10% Off all this weekend at FitnessFootwear.com.
Now the weather’s turned cold, even our staff are looking for a bargain, with many of us tempted by Merrell walking boots, North Face Trainers and even ladies snow boots. Throw in some warm, winter socks and our feet couldn’t be more cosy.
So what do you need for the cold weather?
Visit www.FitnessFootwear.com for all your sports and outdoor shoe needs.
Popularity: unranked [?]
We’re proud to launch our brand new FitnessFootwear.com website with sleek new looks and effortless navigation for an even better online shopping experience.
Let’s be honest, the old site was a tad chaotic. So we thought about how people are used to walking into a shop and seeing the various sections. So instead of launching someone straight into mens Merrell walking sandals, we felt it was better to encourage people to browse FitnessFootwear.com by category.
After all, if someone is looking for something that specific, then chances are, they’ll land on our site from a Google search.
So now you can easily browse by Mens, Womens, Brands and our top level categories: Outdoor, Running, Toning and Casual.
OUTDOOR
Enjoying the great outdoors, climbing Ben Nevis or taking the dog for a walk? Then our Outdoor section has everything from lightweight summer walking sandals to warm, waterproof snow boots for winter. We also stock a wide range of walking boots and walking shoes for all kinds of weather conditions. So whether you’re looking for lightweight comfort and breathability or support and Gore-Tex waterproof protection, We stock every kind of walking shoe, boot and trainer imaginable from the biggest outdoor brands.
Our outdoor brands include:
Hi-Tec
Brasher
Keen
Merrell
North Face
Salomon
Teva
RUNNING
Going for a casual run, competing in a marathon, going off road or going barefoot, our running shoes section has every kind of shoe for every kind of runner, including trail running shoes and the latest range of barefoot running shoes.
The barefoot running shoe trend has really taken off lately and we’re looking forward to expanding this range in 2011, along with our already wide range of specialist running shoes from the biggest brands in running.
Our running brands include:
Asics
inov-8
Mizuno
New Balance
Saucony
Vibram Five Fingers
TONING
Toning is a relatively new niche in the world of sports and everyday wear. While toning footwear began in the form of a comfy sandal to tone your legs with every step, toning trainers have helped to develop this category in recent years, making toning shoes appealing for a wide range of people from those looking to improve their overall health and fitness to athletes seeking to enhance their training sessions.
We stock a wide range of everyday toning shoes, boots and sandals to get a work out while you walk to competitive toning trainers which use a number of technologies to help you run faster, further and harder with less fatigue.
Our toning brands include:
FitFlop
Reebok
Skechers
CASUAL
Everyone’s got to relax once in a while, even our staff! So as well as sports and outdoor shoes, we also stock a selection of comfortable, rugged and hard wearing casual shoes, boots, trainers and sandals with a focus on the outdoors.
Truth be told, casual shoes are becoming more functional than ever and the gap between function and fashion is forever shrinking. Just look at walking trainers and ladies snow boots for example.
Our casual brands include:
Birkenstock
Caterpillar
Merrell
We hope you like the new site and find that’s it’s much easier to browse and filter for what you’re looking for. We’ll be adding more great features over the coming months to enhance the ease, speed and enjoyment of shopping online with us.
From everyone here: Thank you for shopping with www.fitnessfootwear.com
Popularity: unranked [?]
Starting with tomorrow night’s X Factor, Reebok are relaunching their ReeTone television campaign for their Reebok EasyTone toning trainers.
Throughout summer Reebok EasyTone shoes have been endorsed by Kelly Brook who appeared naked in posters worldwide, wearing nothing but a pair of the toning trainers.
Meanwhile, to appeal to a male audience with a focus on fitness and training, Reebok has also been endorsed by Footballers Thierry Henry and Ryan Giggs while Formular One racing driver Lewis Hamilton training in Reebok RunTone trainers. Yet, oddly, no one has been endorsing the Reebok TrainTone
The first Reebok ReeTone television marketing campaign was a runaway success and like so many other stores, we completely sold out in a matter of days!
This time we’ve secured lots more stock, so our only problem is going to be getting it all out of the door on Monday morning. But for us, that’s a nice problem to have,
This Saturday evening, the ReeTone television campaign begins anew with heavy exposure around Simon Cowell’s latest series of The X Factor airing on ITV1 at 7:30pm.
Desperate to get your hands on a pair of Reebok EasyTone trainers before stocks sell out again? Then get them here: http://www.fitnessfootwear.com/c-401-reebok-easytone.aspx
Popularity: unranked [?]
It’s taken a while for many brands to hop aboard the barefoot running bandwagon, but the release date of New Balance Minimus, Merrell Barefoot and Inov-8 Evoskin is getting ever closer, while Vibram Five Fingers are currently the must have athletic footwear for barefoot runners everywhere.
This week New Balance has leaked a few more images of their New Balance Minimus barefoot running shoes range, as well as a very in depth interview about their creation.
But the long and short of the interview is that a renowned barefoot runner in the US took a knife to a pair of New Balace trainers he was given and stripped the shoe down to the bare essentials, which them formed the based for New Balance Minius barefoot running shoes.
Much to our surprise the Minimus has a lot in commom with Vibram Five Fingers with regards to the sole unit (which is also made by Vibram) in the way it wraps around the foot. The upper and rear straps also help to lock the heel and foot arch in place to minimise movement. Meanwhile the lightweight honeycomb mesh pattern for lightweight performance and breathability is reminiscent of Vivo Barefoot running shoes. Finish it off with some laces, New Balance branding and you’ve got a great looking barefoot running shoe!
Will the New Balance Minimus come with the token New Balance ‘knobbly’ laces that never come untied while your running? We hope so.
Stay tuned for more info about New Balance Minimus and barefoot running shoes as it breaks at FitnessFootwear.com
Popularity: unranked [?]
Last week, Transformers star, Josh Duhamel and wife, Black Eyed Peas singer, Fergie were spotted running together in Brentwood park.
While the Mail’s story is mostly about the couple, an aside mentions Vibram Five Fingers and their growing popularity as the latest ‘it’ in athletic wear.
“The shoes, which cost between $75-125 have a strange appearance, making the wearer look as if they have gecko-like feet. But they are said to be hugely beneficial for both posture and back strain as they allow the wearer to walk without a heel. The shoes also condition toe-spread, especially the big toe, for lateral stability.”
The reason for Josh wearing Vibram Five Fingers is in order to strengthen his calf muscles.
The actor ruptured his left achilles six years ago and the muscle never fully grew back, leaving it half the size of the other.
Here you can see him wearing a pair of the Vibram Five Fingers Classic in Grey and Orange, one of the more colourful VFF styles.
While Vibram FiveFingers have been around for years, the barefoot running has received enormous attention in the running community throughout 2010 and should continue to grow as more and more people embrace their barefoot over heel cushioned trainers.
We love our barefoot shoes here at FitnessFootwear.com whether we’re walking, running or simply enjoying the comfort of being barefoot without the pain of sharp stones or other objects beneath our feet.
Popularity: unranked [?]
It’s like Christmas here at FitnessFootwear.com, because that’s how much we all love Merrell shoes. Owning your first pair of Merrells is almost part of the induction into the company. So as you can see, Merrell is a brand that we’re all very passionate about.
Our Autumn drop arrived first thing this morning, bringing with it the new Merrell Colour Stories – ranges of mens and womens shoes all coloured to match the seasons from men’s Autumnal terracota and rust to the cool womens’s Winter violet collection.
Best of all, we’ve now got the Merrell Refuge Pro GTX. It fits very much like the Merrell Intercept but with a batter grip, a little more cushioning underfoot, better wrap around fit and of course, complete waterproof protection thanks to the Gore-Tex membrane.
After yesterdays rain, the summer is well and truly over. Autumn is here and Merrell is simply the best footwear brand to embrace it in comfort, quality and style.
We’ve been out ‘shoe spotting’ recently and were amazed by the number of people out wearing Merrell trainers. Then again, more people than ever seem to be wearing outdoor shoes rather than traditionally trendy trainers. Could there be a shift in fashionable footwear? If so, then Merrell will be more popular than ever this year.
Not got your Merrells yet? Check out our massive range at 10% Off with Free UK delivery here: http://www.fitnessfootwear.com/c-2-merrell.aspx
Popularity: unranked [?]
Popularity: unranked [?]
It’s time to put away your cool summer sandals and out on your warm winter boots as the seasons change at FitnessFootwear.com.
Truth be told, August wasn’t quite as hot and sunny as we’d hoped. Sudden downpours brought the British summer to a bit of an abrupt end and more than a few of us ended up with wet feet as a result.
Now we’re well into September, the weather’s getting colder and we’re already wearing warm wooly jumpers. But when it comes to our feet, some proper leaf kicking boots are called for. Something comfy, cosy, hard wearing and preferably waterproof too.
Many of the girls in the FitnessFootwear office are already wearing their Emu boots now that the weather’s turned chilly.
Meanwhile the men a wearing a mixture of Caterpillar boots for everyday comfort and North Face boots for that blend of fashion and outdoor function.
It’s all change here at FitnessFootwear.com as we leave summer behind and embrace the Autumn. Our ranges are changing too and we’ll soon have a wide range of walking boots, waterproof shoes and fashionable, functional footwear for all your needs. Plus, many more exciting developments in the pipe line.
Stay tuned for more great deals, exclusive news and competitions from FitnessFootwear.com!
Popularity: unranked [?]
The eagerly awaited womens North Face 2011 spring summer collection was announced today, and it looks like it has been worth the wait, with great new styling, brand new colour schemes and upgrades on the already impressive technology.
The North Face has long been a driving force behind some of the greatest extreme adventures, providing the footwear and equipment to cope with the most challenging terrain. They are a name synonymous with the mountains which they help to tame, and offer cutting edge technology to cope with everything that mother earth can put in your way. No matter where your path takes you, you can be sure that the North Face will keep your feet perfectly protected and in total comfort, with great outdoor styling which looks just at home on the high street.
As expected the hugely successful Hedgehog range of high performance hiking trainers gets a major boost with 7 brand new styles due at Fitness Footwear early in the New Year. However there are some absolute gems in each of the performance lines, with great new styles for hiking, running, water sports, multi sports and sandals with over 30 new models to choose from.
Womens Hiking
For tackling highly uneven and punishing terrain in maximum comfort, the North Face Sable has long been one of the preferred hiking shoes for women. Designed to keep the load light, it provides maximum support and cushioning, and is perfect for helping you to pick up the pace. The sable combines the performance of a hiking boot with the light agile design of a running shoe, and offers a host of technologies to keep the feet perfectly protected, dry and comfortable. The 2011 Sable range offers a full GTX treatment, with Gore-Tex linings to keep the feet perfectly cool and dry, with moisture wicking linings and highly breathable uppers. The sable is sold in a performance mid boot and a highly responsive low profile hiking shoe.
The Sable features a Heel Cradle construction to lock the heel in place, providing excellent support and minimising the risk of injury over tough, rocky trails. The feet are well supported with a Northotic ergonomically designed footbed, and a gusseted tongue keeps the trail out of your shoes preventing irritation. The Sable is constructed from a female specific last to ensure a perfectly snug and secure fit, with further tweaks made to last year’s design to maximise performance for women, including a female specific Vibram rubber outsole for incredible off road traction.
Womens North Face SS11 Hiking Models
North Face Sable Mid GTX XCR – Classic Khaki and Tofino Blue
North Face Sable Mid GTX XCR – Burnt Olive Green and Citronelle Green
North Face Sable GTX XCR – Burnt Olive Green and Citronelle Green
North Face Sable GTX XCR – Shroom Brown and Fossil Ivory
North Face Sable – Dune Beige and Slickrock Red
North Face Sable – Weimaraner Brown and Berry Lacquer Purple
Womens Multisport
Whilst the North Face Sable offers the chance to keep moving fast over the full range of terrain, the North Face Hedgehog takes you up to top gear, with a sleek design, fearsome tread and the ultimate in responsiveness. This super lightweight trainer series is one of the high performance Fastpacking range from North Face, designed to keep the feet well supported and cushioned, whilst taking the terrain at maximum speed. They offer excellent versatility for year round use, with a highly breathable Gore-Tex design to cope with the wet weather, a lightweight construction for the summer and a tread pattern for rain, snow, rocky and muddy terrain.
The North Face Alkaline GTX is a new offering which shaves all important ounces to off the weight of the shoes, without compromising comfort, support or cushioning. For the fastest cross country running times, and to take all terrain in your stride, the Alkaline GTX is the answer. The ultra lightweight mesh upper has been reinforced with nubuck leather bands to keep the feet perfectly supported and protected, with a ziplock lacing system for an incredibly snug fit. The laces pull from the base of the shoes to ease lace tension on the feet, a Snake Plate allows for a natural flex of the foot, and the tread is designed for speed over slick off-trail terrain and multi sport wear.
Womens North Face SS11 New Multisport Models
North Face Hedgehog Tall GTX XCR III – Fossil Ivory and Berry Lacquer Purple
North Face Hedgehog GTX XCR III – Pink Pearl and Dark Gull Grey
North Face Hedgehog GTX XCR III – Classic Khaki and Chrysanthemum Red
North Face Hedgehog GTX XCR III – Pale Blue and Griffin Grey
North Face Hedgehog GTX XCR III – Soy Beige and Moonlight Ivory
North Face Hedgehog GTX XCR III – Coffee Brown and Pale Blue
North Face Hedgehog GTX XCR III – Black and Fuschia Pink
North Face Alkaline GTX XCR – Black and Foil Grey
North Face Alkaline GTX XCR – Berry Lacquer Purple and Windchime Grey
Womens Amphibious
North Face amphibious shoes combine the lightweight construction of a water shoe with the high performance of a hiking shoe, perfect for when your path frequently takes you across streams and wet and boggy ground. Whether hiking through the jungles of Borneo or traversing the hills and valleys of North West England, North Face amphibious footwear keeps you moving fast and maintains traction in the wettest conditions. The shoes feature an injection moulded EVA construction to keep the weight to a minimum, with a lightweight suede and mesh upper to maximise breathability in dry conditions, and drainage holes to help pump out water after a soaking.
The Hydroshock was one of the first high performance hybrid shoes released, and has rapidly become one of the most popular. The Mary Jane style shoes feature rubber pads on the outsole for increased traction, and superb grip on the trail, muddy river banks, and over gravel and stony ground. The North Face Sieve III is the third generation of this impressive amphibious shoe which keeps getting better and better each year. The Sieve III offers even more of the benefits from hiking trainers, with a stylish and protective design, expert grip and impeccable cushioning. A ¾ length shank gives the support to tackle rocky ground, a closed mesh upper keeps debris out of the shoes, and the highly breathable design keeps your feet cool and comfortable. Perfect for rocky shorelines, canyoneering and mixed wet and dry terrain, the Sieve III will take some beating.
Womens North Face SS11 New Amphibious Models
North Face Hydroshock Mary Jane SE – Alloy Grey and Exotic Green
North Face Hydroshock Mary Jane SE – Grotto Blue and Griffin Grey
North Face Hydroshock Mary Jane SE – Pink Pearl and Zinc Grey
North Face Sieve III – Griffin Grey and Fuschia Pink
North Face Sieve III – Pale Blue and Griffin Grey
North Face Sieve III – Moonbeam Beige and Oxford Tan
Womens Running
This year saw the release of the Singletrack trail running shoe, a lightweight all purpose shoe for the trail, great for walking yet able to perform if you fancy breaking into a run. It is a great all round off road shoe offering great underfoot support and protection for hard packed trails and uneven stony ground. The external tongue and scree collar prevents small stones and debris from getting into the shoes and causing irritation, protective toe and heel bumpers are ideal for uneven and stony terrain, and the famed North Face Snake Plate to allow a natural forefoot flex.
The Singletrack features an X-Dome Cradle for excellent shock absorption, a Northotic footbed for comfort and a sticky rubber Tenacious™ grip outsole for maximum traction. Already having a winning design, it has been further improved for 2011 with the release of 4 new styles and a brand new design in the Singletrack TH.
The Singletrack TH trail-running shoe takes the original Singletrack design and technology and adds a Terrain Harness to reduce pronation of the foot for greater stability, comfort and foot health. The chassis offers greater resistance to prevent the inward rolling of the foot, and helps to conserve energy by adding efficiency to the stride. The North face Ultra 105 also offers over pronators the maximum support and comfort, and is an ideal shoe for those with low arches for maximum stability and support.
Womens North Face SS11 New Running Models
North Face Single Track – Blitz Blue and Metallic Silver
North Face Single Track – Graphite Grey and Fuschia Pink
North Face Single Track T.H. – Zinc Grey and Blitz Blue
North Face Single Track T.H. – Griffin Grey and Hamel Green
North Face Ultra 105 GTX XCR – Dark Gull Grey and Pinot Red
Womens Sandals
The summer appears to have officially ended, and as the lightweight cool summer shoes are packed away for another year, news of the latest Hedgehog and El Rio styles will tempt you to leave your tired old hiking sandals in back of the wardrobe. Many outdoor brands produce walking and hiking sandals however few offer the support and comfort for serious summer hikes. The Hedgefrog changes that, combining the supreme off road performance of the Hedgehog, with the aquatic prowess of a custom designed water sports shoe, achieving the perfect balance. If you want maximum versatility for the summer there is little competition, with 5 new styles and colour schemes to choose from in 2011.
If you prefer a more classic walking sandal style, the El Rio will be right up your street. The 3 strap design looks stylish, and the forefoot, instep and the heel straps keeps the sandals secure and the foot well cushioned. The water friendly uppers are constructed from soft nubuck for comfort, with a sticky rubber outsole for excellent grip o the trail. The versatile design converts into a slide with a removable heel strap, perfect for when you are in and out of the water and anti-microbial AgIon treatments ensure perfect foot health. Two new ultra feminine El Rio styles are due at Fitness Footwear, with the pink and blue colour schemes sure to be a hit during next year’s summer scorcher.
Womens North Face SS11 New Sandals Models
North Face Hedgefrog – Griffin Grey and Fuschia Pink
North Face Hedgefrog – Fossil Ivory and Demitasse Brown
North Face Hedgefrog – Mountain Blue and Grotto Blue
North Face Hedgefrog Sandal – Classic Khaki and Chrysanthemum Red
North Face Hedgefrog Sandal – Dark Gull Grey and Tofino Blue
North Face El Rio – Q Silver Grey and Fuschia Pink
North Face El Rio – Classic Khaki and Pale Blue
Earthy colour schemes, feminine pastel detail, and sleek styling are sure to make 2011 another great year for this bestselling North Face range, which offers the maximum versatility for everyday casual wear and high performance sports alike. However if you can’t wait until next year to get your hands on a pair of North Face shoes, the autumn / winter 2010 womens North Face collection doesn’t disappoint, with a great choice of styles to keep your feet warm and toasty all winter. Be sure to check them out at: http://www.fitnessfootwear.com/c-366-north-face.aspx
Popularity: unranked [?]
This week Skechers released another video, this time of their Shape Ups Resistance Runner trainers which are designed for serious sports training.
One look at the video and the price tag of the new Skechers Shape Ups Resistance Runners and it’s clear that Skechers are deadly serious about their toning technology.
Available in November and retailing at £139.99, Skechers Resistance Runner shoes are all about strengthening muscles and improving speed and endurance for both casual and competitive runners.
The concept is a shoe that allows you Run Less and Get More. To do this, Skechers have evolved their Shape Ups shoe with a a kinetic wedge and energy return system which mimics running barefoot on soft sand while providing great shock absorption and forward propulsion.
Skechers Resistance Runner shoes are designed to allow runners to train in comfort while burning more calories and strengthening muscles in the legs, back and core.
Skechers Shape Ups Resistance Runners work by giving you a more gentle heel strike and smoother forward roll on to the forefoot while the mechanical spring gives better energy return for forward propulssion and increased speed.
Numerous science boffins concluded that by wearing Shape Ups Resistance running shoes, runners will use more energy and burn more calories. Although how the shoes provide any ‘resistance’ in order to enhance exercise and effort required currently remains a mystery.
Check out the video below and see what you think. Considering their price tag, Skechers Shape Ups Resistance Runner shoes will have to deliver some impressive results. Hopefully we’ll get some ahead of schedule to test out and review.
For more information, check out our Skechers Shape Ups Resistance Runner page.
Popularity: unranked [?]
We check out the new Caterpillar Depict Hi light hiking boot. The new Cat Depict Hi mid cut boot features Caterpillar treads and blends outdoors function with everyday fashion perfectly thanks to its i-Technology EVA midsole, classic Caterpillar fabric, styling and Good Year welt.
It’s rare that a fashion boot really grabs our attention at FitnessFootwear.com, because we’re usually busy out walking, running or falling in the river. But today the Caterpillar Depict Hi arrived and we instantly stood up and took notice.
We like Cat boots as much as the next man, but it was clear to see that this was something a little bit special and all of us instantly liked the Caterpillar treads than ran the full length of the sole. Because if there’s one thing Caterpillar boots have often suffered with in the past, it’s the chunky treads, which don’t really offer much traction when it comes to direction.
These are a different story however. Made from fine quality full grain leather, classic Cat styling and the Good Year welt, like all Caterpillar boots, the Cat Depict Hi looks great, but now feature i-Technology and an improved sole.
I-Technology is simply an EVA midsole focussed around the heel for extra cushioning. But what a difference it makes, especially for a whole day on your feet. Finally, the Caterpillar tread makes walking off road much easier and has even been slightly slanted to allow for better grip when walking forwards. It’s not as effective at walking backwards, but it’s still not bad.
Caterpillar are calling this their light hiking boot. We wouldn’t take it hiking, but we’d certainly take it out for a walk with the dog. A perfectly good looking, well made boot from Caterpillar. Definitely worth swapping your summer sandals for now the cold and wet weather is starting to come in.
If you can’t wait for the Caterpillar Depict Hi or are looking to replace your old Colorado boots in time for winter, then check out our full range of Cat shoes and Caterpillar boots here: http://www.fitnessfootwear.com/c-82-caterpillar.aspx
Popularity: unranked [?]
Skechers have been working hard on redeveloping their toning technology over the summer. Now that the weather’s turning colder, many will also be changing their toning sandals to a warmer pair of toning trainers.
So to take walking and toning to the next level, Skechers Shape Ups Toners are a new range of comfortable trainers and sandals to help you to shape up with every step.
While the original Shape Ups used a dynamic rolling sole, Skechers Toners feature kinetic toning pads that work the muscles in your legs, bum and core for a more rewarding workout while you walk.
What’s the real different between the dynamic rolling sole and the kinetic toning pads?
The kinetic toning pads allow for more controlled multi-directional movement, making them ideal for sports and running, while the original dynamic rolling bottom improves posture and tones whilst walking, but isn’t suitable for sports or running.
Skechers Shape Up Toners will be available in a choice of classic Skechers trainer styles and mary jane sandal designs.
Check out the Skechers Shape Ups Toners video below and see that you think:
Stay tuned for more news from Skechers tomorrow!
Popularity: unranked [?]
Mizuno is a veritable giant among Japanese footwear manufacturers producing some of the finest running shoes on the market. Since the release of their Runbird shoes back in 1983, Mizuno have developed their range of running shoes and trainers utilizing the latest technological advances to give runners that extra yard of pace on the track and to help minimise fatigue and maintain comfort on the longest of runs. Famously worn by Carl Lewis in his world record 100M sprint in 1991, Mizuno have since revolutionised the world of running with the development of their Wave technology, offering the perfect balance of cushioning, support and stability with a gender specific fit and for the ultimate in comfort.
Mizuno Wave technology is present in the majority of their shoes, offering a style and design tailored for each running style. Featuring the Wave Plate, the shoes disperse the impact force of the heel strike and dissipate it over a larger area for maximum shock absorption and stability. The Dyna-Motion system allows the shoes to respond to changing pressures and forces throughout the stride cycle, maintaining a comfortable fit and reducing distortion. The shoes are tailored to all running styles, with excellent pronation control to prevent injury and improve running efficiency. Mizuno are constant innovators, incorporating the latest technological advances into their footwear, adapting the design, fit, cushioning, support and comfort each season in response to their extensive biomechanical research.
News has just come in at Fitness Footwear of the Mizuno SS11 collection, which promises to improve on the already impressive designs with new colour schemes, improved technology and considerable weight savings throughout the new collection.
Mizuno Wave Hawk 2
Designed for neutral and under pronating runners, the Wave Hawk is an ideal shoe for those just starting out with a running routine, and is also an excellent shoe for recovering from injuries. The shoes maximise cushioning and support for high arches for an incredibly smooth and comfortable ride. The lightweight shoes feature a highly breathable mesh upper, with Mizuno Wave technology to dissipate the strike force evenly around the shoe. The Wave Hawk features an X10 carbon rubber outsole to maximise traction, designed for a long lifespan for heavy use on hard and abrasive urban surfaces.
2011 sees the release of the second generation of this impressive shoe, with tweaks made to the design to ensure the maximum comfort and support is provided. The Wave Hawk is one of the most reasonably priced running shoes on the market, offering exceptional value for money. Ideal as a starter shoe, it features a rubber forefoot plate suitable for the track, road or the trail for maximum versatility. Two new models have been added for 2011 with a gender specific design for a comfort fit and exciting new colour schemes. If you want the maximum cushioning and comfort for long runs the Wave Hawk 2 is one of the best choices.
New models due for Spring/Summer 2011
Womens Mizuno Wave Hawk 2 – White, Clover, Silver
Mizuno Wave Nexus 5
The Mizuno Wave Nexus is a highly supportive and well balanced running shoe which helps to correct mild pronation, perfect for those just starting out and a great daily training shoe for more experienced runners. The shoes are in the upper end of the budget category, yet pack in the technology, offering incredible value for money and many of the features of the top of the line ranges. The shoes feature AirMesh technology to maximise breathability, offering exceptional moisture management and a lightweight and highly responsive design. The shoes feature Mizuno SmoothRide technology to slow down the foot through the running cycle with excellent shock absorption and a high degree of flexibility for long term comfort.
The SS11 Mizuno Wave Nexus 5 is the latest incarnation of this well balanced running shoe, with improved feel, cushioning and support. Two new styles have been added for the new season, with attractive feminine styling for women, and highly stylish new white and gold colour scheme for the men. The Nexus 5 features a composite Mizuno Wave plate with the outside of the midsole constructed from rubber for protection, with a rigid TPU on the medial side to slow down the rolling of the foot to protect from injury. The Wave Nexus is constructed from a gender specific wider last, with excellent traction providing by the highly durable X10 outsole rubber, minimising wear in high impact areas.
New models due for Spring/Summer 2011
Mens Mizuno Wave Nexus 5 – White, Gold, Anthracite
Womens Mizuno Wave Nexus 5 – White, Dahlia, Purple, Anthracite
Mizuno Wave Rider 14
The best just keeps on getting better with one of the best loved Mizuno trainers benefiting from another overhaul. Next year sees the release of the 14th generation of this legendary neutral running shoe, which is already one of the most comfortable trainers on the market and the best selling Mizuno model. Next year promises even more features and improvements which are sure to get serious runners drooling at the prospect. The success of this shoe lies in the comfort, proving an incredibly smooth heel to toe transition with an excellent balance of cushioning and support. The Wave Rider is the product of extensive biomechanical testing, featuring Mizuno Gender Engineering for a customised fit, with Dynamotion technology to maintain the shape of the shoes throughout the full stride cycle.
An independent lacing system and improved tongue help to dissipate lace tension, with a design providing a sock-like fit for the maximum in comfort. A removable Ortholite insole has been added which moulds to the underside of the foot for additional cushioning and comfort, with the latest generation shaving all important grams off the weight. As an all round performance training shoe for high mileage running, the Wave Rider is hard to beat and the latest generation should be the first model on your shortlist.
New models due for Spring/Summer 2011
Mens Mizuno Wave Rider 14 – Silver, Biking Red, Anthracite
Womens Mizuno Wave Rider 14 – Dark Shadow, Pansy, Blazing Orange
Mizuno Wave Inspire 7
Part of the stability collection, the Mizuno Wave Inspire offers mild to moderate pronators the support and correction necessary to prevent rolling of the foot, maintaining comfort on the longest of runs. The highly stable shoe packs in the features with Mizuno Gender Engineering for a custom male and female fit, with an ultra smooth heel to toe transition improving running efficiency. Featuring VS1 shock absorbing technology, the shoes maintain comfort for longer, increasing the lifespan of the shoes helping for exceptional value for money. Running the length of the midsole, an Airmesh ventilation system keeps the feet cool by controlling heat and humidity, whilst enhanced fit technology maintains a snug fit throughout the gait cycle preventing distortion of the shoe under the stresses of running.
The 7th generation Wave Inspire features Pebax Rnew, an innovative thermoplastic elastomer which offers exceptional cushioning and shock absorption with a lightweight and flexible design. Created from plant oils, this renewable, environmentally friendly compound helps to keep the weight of the shoes to the minimum, whilst improving the performance. The shoes feature a redesign of the heel collar for a better fit, with improvements to the lacing system helping to make these shoes some of the most flexible, lightest, and most comfortable supportive running shoes on the market.
New models due for Spring/Summer 2011
Mens Mizuno Wave Inspire 7 – White, Sol, Bronze
Womens Mizuno Wave Inspire 7 – White, Bolt, Charcoal Grey
Mizuno Wave Creation 12
If you want to reduce fatigue and run faster, the Mizuno Wave Creation is the shoe you’ll want on your feet. Designed to improve the efficiency of running, this top end running shoe is designed to maximise performance incorporating the full range of Mizuno technologies to offer unbeatable support, cushioning and stability for neutral to mild over pronators. One of the most advanced shoes for temperature control, the Creation features a full length Mizuno Intercool ventilation system to allow heat and moisture to escape through an innovative network of ventilation channels. The Smoothride system creates a silky smooth transition from the heel strike to the push off with incredible feel.
A Sensorpoint system has been introduced to improve the performance of the Wave Plate, connecting it to the ground for impeccable stability and traction, aided by an X10 carbon rubber outsole for maximum durability and grip in all conditions. The Dynamotion system is improved in this 12th generation shoe for an even better fit through the stride, with an AP+ midsole to reduce the weight and improve cushioning. VS1 shock absorption extends the life of the shoes, maintaining the level of cushioning for longer to give incredible value for money and the new colour schemes and tweaks for 2011 are sure to see this popular shoe continue to impress.
New models due for Spring/Summer 2011
Mens Mizuno Wave Creation 12 – White, Skydiver, Dress Blues
Womens Mizuno Wave Creation 12 – White, Dahlia Purple, Dark Shadow
Mizuno Nirvana 7
The highly supportive Mizuno Nirvana 6 was a welcome addition to the SS10 range for moderate to over pronating feet, with improvements made to the midsole with AP+ technology reducing the weight without compromising shock absorption. Next year sees the next incarnation of this performance running shoe with further improvements made to the fit to for both genders, with improved forefoot grooves increasing the flexibility for female runners, and increased support for the men, ideal for moderate pronators and heavier runners.
The Nirvana 7 features exaggerated VS1 cushioning in the forefoot, ideal for those runners who prefer greater cushioning for long runs, with Sensorpoint technology running down the medial side for improved stability, traction and cushioning, correcting the roll to prevent injuries and maintain comfort on long runs. The Dynamotion system creates an exceptional fit, preventing distortion with a modified tongue joined to the upper to prevent sliding and helping to dissipate the lace tension. The Mizuno Intercool system actively pumps hot air and moisture out of the shoe when running to keep the feet dry, cool and perfectly comfortable. For moderate or over pronators, there are few better running shoes on the market, with the Nirvana 7 certain to be one of the bestselling professional running shoes in 2011.
New models due for Spring/Summer 2011
Mens Mizuno Nirvana 7 – Silver, Anthracite, Gold
Womens Mizuno Nirvana 7 – White, Palace Blue, Blue Depths
Catering to all running styles, Mizuno running shoes offer the perfect balance of support, cushioning, comfort and feel with 2011 promising an even better fit, considerable weight savings and tweaks to the already impressive designs. But if you can’t wait until 2011 for your next pair of running shoes, then check out the current range of Mizuno running shoes at FitnessFootwear.com
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