Skechers Shape Ups for Men
This week Skechers has announced that it has signed Pro Football Hall of Fame quarterback Joe Montana to endorse skechers shape ups for men in 2010.
Set to span all print, television, and outdoor media, Joe Montana will be seen in territories around the globe wherever men’s Shape Ups are available.
Joe Montana began his football quarterback career in 1977 by leading the University of Notre Dame to the championship game. He built on his early success with 14 seasons on the San Francisco 49ers team and four incredible Super Bowl victories. Before retiring in 1995, Montana played his final two NFL seasons with the Kansas City Chiefs, conlcuding an extraordinary career with a total of 3,409 covering passes and 273 touchdown passes, which entered him into the Pro Football Hall of Fame in 2000.
In a statement, Montana said: “I spent 16 years on a football field. It was an amazing time, but it also pushed my body to its limit. Since I started walking in skechers shape up trainers, I have noticed an improvement in my core strength and the pressure on my back and knees has eased.”
He concluded stating the “I truly believe in this product, which is why I’m looking forward to working with Skechers and sharing my Shape Ups experience with the world.”
New York bases shoe maker Skechers are very excited to have their latest product endorsed by such a remarkable sports icon
“We’ve had great success entering the fitness segment with Shape-ups,” said Michael Greenberg, president of Skechers, “and having Joe Montana representing us will bring greater recognition to the brand in the sports world.”
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